About NITAJ
Nitaj is the government arm for promoting food security in the country, which takes the greatest care and responsibility for maintaining and sustaining food. The story of how Nitaj began its journey goes back to 2011 when HM Sultan Qaboos bin Said took personal attention to this matter and gave the go-ahead to establish a food investment holding company. As of today, Nitaj established more than ten projects in various food groups distributed around Oman, with an investment capital reaching more than 457M OMR by 2022.
Nitaj mainly aims to fulfill the local demands by producing the highest food quality while looking out for future generations’ needs by sustaining the food resources locally and internationally and contributing to Oman’s 2040 vision within its field.
Nitaj's
Aspirations
VISION
“Strive towards a sustainable and innovative agrifood chain”
MISSION
“Promote and invest in sustainable agrifood projects with the aim of achieving food security in Oman”
Nitaj's
Values
Pioneering
Lead the way in realizing the potential of the nation’s agrifood sector
Agile
Deliver faster results and adapt when needed to excel in reaching our vision
Enabling
Build a culture of empowerment to allow our stakeholders to continuously develop
Authentic
Fulfill our responsibilities and duties with openness and honesty
Innovative
Encourage a culture of idea generation and realization
Devoted
Show continuous commitment and care towards all our stakeholders
Pioneering
Lead the way in realizing the potential of the nation’s agrifood sector
Agile
Deliver faster results and adapt when needed to excel in reaching our vision
Enabling
Build a culture of empowerment to allow our stakeholders to continuously develop
Authentic
Fulfill our responsibilities and duties with openness and honesty
Innovative
Encourage a culture of idea generation and realization
Devoted
Show continuous commitment and care towards all our stakeholders
goals
Maximize shareholder value
by increasing profitability and targeting investments in high returns projects across the agrifood value chain.
Contribute to the national economy
by creating strategic partnerships in our investments, developing SMEs, and contributing to the efforts of
In Country Value, to achieve the country’s goals in diversifying the economy.
Contribute to achieving national food security & sustainability development
by investing in projects across the agrifood value chain, while working towards achieving ESG goals.
Strengthen organizational capacity
by creating synergies and optimizing the business models and processes,as well as building human capacity.
Goals
![](https://nitaj.om\/wp-content/uploads/2023/06/team-4.png.webp")
strategies
Financial Sustainability
STRATEGIES
STRATEGIES
3. Financial Sustainability
Corporate Governance
board of directors
ceo message
With the world population exceeding over 8 billion people, the issue of food security and the provision of food for the growing public has become an issue of utmost importance to all countries around the world. Statistically, more than 800 million people have no source of food to sustain themselves and with factors of international conflicts such as the COVID-19 pandemic and impact of climate change has accelerated this matter even further.
Since the distanced past, within the Sultanate of Oman, agriculture, has played a key role in building civilization and a community that has imbedded it within our culture, with the emergence of fishing and trade prominent in the country even today. The Sultanate of Oman has exported dates, citrus and fish to neighboring countries within the Indian subcontinent and Asia. Sources mention the trade of Omani dates to China through sail boats transporting through the east and west, in exchange for rice, wheat, spices, silk, cotton
products and more. Since the dawn of the modern renaissance, the government of the Sultanate of Oman has paid wide attention to food security in the sector providing packages of benefits including facilities to uplift national food security. In 2012, Oman Food Investment Holding Company, today known as Nitaj, with affiliation to Oman Investment Authority (OIA) was launched. Nitaj made it a priority to implement a number of projects that would enhance food security within the Sultanate
Nitaj’s strategic projects served a number food sectors from dairy, white and red meat, dates and the production of other provisions. With other promising projects expanding to the fields of veterinary vaccines, tourism agriculture and more. Registered through Muscat Securities Market, Nitaj is one the largest shareholders in Oman Flour Mills which under its name serves many associated fields from grains, flour, eggs, dairy and the bakery industry.
According to data issued by National Center of Statistics and Information, the Sultanate has achieved high rates of self-sufficiency of local commodities. Dates reached a self-sufficiency rate of 100%, with vegetables at 77% and fruits 26%. As for sources of protein red meats reaching 53%, poultry at 60% and eggs at 65% and fresh milk at 90%. These results would not have been made possible without the efforts done by the Ministry of Agriculture, Fisheries and Water Resources and government companies represented by Nitaj Company, subsidiaries and finally the private sector investing in the food security of our country. Oman Food Investment Holding Company (Nitaj) is always looking towards the future with confidence and optimism asking Allah Almighty to grant success in achieving our cooperative desired goals and look over our beloved nation under the wise leadership of His Majesty Sultan Haitham bin Tariq – may All protect and guide him Peace, mercy, and blessings of Allah be upon you.
EXECUTIVE TEAM